AT-Sen

Audio-Technica Design Language

2023 Cleveland Institute of Art

Redefining Audio-Technica’s design language and expanding the product line as a team.

AT-Sen is a pair of modular headphones designed and constructed as an example of a redefined brand language for Audio-Technica.


This project was a team-based project, to understand design language by exploring, redefining, and expanding an existing brand.


Our team selected Audio-Technica as our brand. The research process and definition of design language was heavily team-based with all members equally responsible for gathering research and submitting input.


Each of our five team members designed a product based on our research, while we collaborated significantly, each of us was entirely responsible for our own designs.

RESEARCH

Based on interviews and a survey of 200+ respondents

72% of surveyed respondents had never heard of Audio-Technica.

However...

57% of respondents said audio was a core part of their lifestyle.

The most common use of audio

Work & Study

Commuting

Chores

The most important factors in audio products

Quality

Convenience

Immersion

Defining the brand

Brand Identity

Dignified

Classic

Functional

Reliable

Analog

Honest Materials

No faux materials

Polished Aluminum

Cherry Wood

Matte Black Plastic

Celebrating Quality Audio

Focus on the source of the sound

Cater to the user(s) experiencing it

Ideation

Modular headphones

Leverage classic, analog design elements

Focusing on the side profile, thinking about comfort and immersion. Trying to stand out from the crowd.

Concept

AT-Sen

Sentaku - Choice, Selection

Modular headphones that grow with the user.

Concept

AT-Sen

Sentaku - Choice, Selection

Modular headphones that grow with the user.

Modular by design. Tailor your audio journey with headphones that adapt to your needs and grow with you.

Custom-fit headband: Crafted for comfort, made to last. Experience the perfect fit, every time.

Your sound, your choice: Select drivers within your budget, upgrade anytime for an enhanced audio experience.

Explore styles: From classic cherry wood to contemporary designs, closed to open back — customize your look.

Ultimate comfort: Extra-large ear pads, selected for prolonged use. Replace easily for a fresh feel.

Model

Designed in Fusion360

Model

Designed in Fusion360

Resin printed

Waterjet-cut then polished aluminum

Laser-cut cherry panels

Sewn leather headband

Functional prototype

Using AKG K701 drivers

© 2024 Joseph Hollins